I love me, an anniversary not an affirmation!

Today, and February 20th annually, is I Love Me Day アイラブミー記念日! It is an anniversary created by a cosmetics company, Mirai Company, based in Nagoya, who are particularly known for their mail order cosmetics. They do skin care as well.

The date and anniversary comes from the publication of their first issue of their newsletter, "I Love Me". It was first released on February 20th 2011.The newsletter carried a simple message: “Love yourself more, and love everyone else more too.” The company hoped this idea would spread widely and inspire people to pause and appreciate the importance of self‑love.

With that intention, MIRAI established the day as a reminder to value oneself and recognize the beauty of self‑care. I suppose not just an anniversary after all, but an affirmation too!