Yummy gummy bear day

September 3rd annually is Gummy Bear day. In Japan they are called "gumi" グミ。The date for "gumi no hi" aka gummy (bear) day comes from the mnemonic for "gumi". The "gu" is 9" the 9th month, and "mi" for the 3 or the 3rd. The date was registered with the Japan Anniversary Association by UHA Mikakuto Ltd., a company headquartered in Osaka, that manufacture and sell gummy bear products.  

The range of gummies in Japan is quite extensive. The featured image is of a pack of Halloween themed, large sized gummies. It is quite common to see themed and / or limited edition gummies. In addition, they have character design gummies widely available nationwide. 

The objective of giving gummies their own day is to promote the deliciousness of gummy candies, a snack that is loved all over the world. Some of the gummy manufacturers, including UHA Mikakito, run advertisements and / or campaigns around this date annually.