A day for zero joint pain!

Today, and January 30th annually, is Zero Joint Pain Day (節々の痛みゼロを目指す日) . It was created by a Tokyo based clinic that facilitates home visits for Rehabilitation, Acupuncture, and Massage. The date comes from the wordplay 1‑3‑0 = “itai‑mi zero” (“pain zero”).

No doubt the company wanted to increase awareness about their services, but it also seems somewhat altruistic as they don't associate their name strongly with the anniversary. And they claim their wish is to build a kinder society where people struggling with joint pain—especially older adults—can feel understood and supported.

I don't think there is any particular discounts or events associated with this particular anniversary.