Jul 2, 2025
A free promotion I don't agree with
Last night while researching information for my personal blog, I came across an advertisement that bothered me. It was on the website of a children's amusement park, which I won't name and shame, because maybe I am overreacting. I would love to hear your opinion.
The advertisement was for a promotion that the amusement park are currently running. Basically, they are offering free entry to the amusement park on days that the temperature is more than 35 degrees. I have been to the amusement park several times. There is very little indoor space, just one medium sized building with nothing really in it to entertain the kids. They do have an outdoor children's pool from the middle of the month (July). But on days that the temperatures are higher than 35 degrees, even a pool can be dangerous, especially for children.
I know they are trying to incentivize people to visit, but should they be? Should we really be encouraging people to spend time outdoors on days that the temperatures are above 35 degrees. Moreover, doesn't it ignore Japan's heat alert system? It really doesn't sit well with me. I know that each individual has the responsibility to protect their own children, but doesn't offers like this risk normalizing outings in severe heat? Is it just me or does this bother you too?
Former nickname was "Saitama". Changed it to save confusion on place review posts! Irish, 20+ years in Japan! I also write on my personal website: insaitama.com
2 Comments
genkidesu
on Jul 2
It definitely seems dangerous! I've seen places doing things like rainy day discounts and stuff like that, which seems fine, but one that seems to encourage outdoor activity when it's absurdly hot is very ethically questionable in my opinion.
BigfamJapan
on Jul 3
@genkidesu that's the perfect way to put it, "ethically questionable". I get that they are trying to keep their business alive, but maybe they should think about combating the heat instead, with more indoor facilities and cooling features. These long hot summers are here to stay I think, and Japan needs to start planning accordingly!