Cheers to Yebisu and Ebisu

Every year February 25th is a day to toast with Yebisu beer. Because February 25th is Yebisu Day ヱビスの日, a celebration rooted in one of the country’s most iconic beers. The date marks the anniversary of the very first release of Yebisu Beer back in 1890, when Sapporo Breweries introduced what would become one of its most beloved premium labels.

It’s a small anniversary, but one with a surprisingly rich backstory. As you come to know when living in Japan a long time, "Ebisu" in Tokyo's Shibuya Ward is named after the beer. Because the company shipped so much a dedicated freight station was built especially for Yebisu beer. It eventually became today’s Ebisu Station. Even the station’s opening day matches the anniversary.

Yebisu Beer has always been positioned as a “little bit luxurious,” brewed with 100% malt, plenty of aromatic hops, and a long‑maturation process that gives it that smooth, full flavor. From its early days to its modern lineup of premium varieties, Yebisu has carried its heritage proudly. Cheers to Yebisu and Ebisu!