Star Detective Precure on Precure Day

A new series of Precure starts airing tomorrow, February 1st 2026. And it is no coincidence that February 1st is also Precure Day, プリキュアの日. Precure is one of Japan’s most enduring and beloved magical‑girl franchises, reinventing itself every year with a brand‑new team, theme, and story. The new one is "Star Detective Precure".

Since its debut in 2004, Precure has become a cultural touchstone that continues to grow and adapt while staying true to its message of hope and teamwork. It is more than just an annual TV series, it's a whole franchise with movies, live events, and pop‑up experiences. Pop ups often include play areas. Because the theme changes annually, so does all the related merchandize. It can become quite costly for parents to keep up with the Precure trends! 

My daughters loved Precure when they were small and I took them to a few pop-up play areas at the time. They always enjoyed dressing up in the costumes and playing with the toys. The feature photo of this post is from one of those pop-up play areas. To this day, whenever they get a glimpse of anything Precure, they get a sense of nostalgia. Do you have any current or former Precure fans in your family!?