Refresh your mind on Mint Day

Today, and March 10th annually, is Mint Day ミントの日 in Japan. The anniversary was registered by Kracie Foods. They created the day to highlight the refreshing appeal of mint and its many uses in daily life. The date comes from the wordplay on the date, 3/10, which can be read as "minto", the Japanese for "mint" = mi (3) and nto (10). 

Mint is appreciated not only for its flavor but also for its clean, uplifting image, making it a natural fit for early spring. As the season shifts and people look for small ways to refresh their routines, Mint Day encourages everyone to enjoy the herb’s bright aroma; whether through sweets, tea, aromatherapy, or simple moments of self‑care.

Kracie are well known for producing FRISK, the breath mints. In Japan they marketed the mints with the slogan "refresh your mind".  Frisk is also popular in my home country, but it is marketed different. However, in both countries their image is centered around strength, focus and refreshment.